The Markup Pricing allows you to set up pricing rules to add margin/markup to the products you import from the virtual site. Robo will multiply and/or add a fixed markup to the original price by the numbers you set on the Markup Settings page.
On enabling Markup Pricing it will be applied to all new products imported via Robo.
Note: When you click on the "Add product to Shopify" button, it will add the price to your Shopify store as per the markup pricing that you have configured.
For example, If the product price is $100 and the markup is 20%, the imported price will be $120 on Shopify.